On a mission to build a simple, efficient, and cloud-based payment platform.

We aim to empower tech businesses and start-up's with reliable and efficient payment infrastructures, allowing them to focus on innovation while we handle their financial intricacies with accuracy.

Who We Are

We're a team of passionate financial services engineers, with software at our core, we're envisioning and building a pioneering financial platform to advance the next era of financial services.

Commitment to Simplicity and Efficiency

At the core of Penny Inc’s mission lies our commitment to simplicity and efficiency. We believe that high-quality payment services should not come with a steep learning curve or high price tag. Our application is designed to be user-friendly, allowing businesses to easily navigate payment solutions without the need for specialized training.

Customer-Centric Approach

We're committed to a customer-centric approach. Understanding that every small to medium-sized business is unique, we aim to offer customizable solutions. We listen to our customers and continuously refine our offerings based on real-world feedback.

Our Origin Story

Identifying the Gap

During their involvement in enterprise-scale projects, the founders of Penny identified a glaring market inefficiency. Small to medium-sized enterprises and start-ups frequently found themselves without viable options for cost-effective and efficient payment services. These businesses were either sidelined due to high costs or inundated with payment systems that, while designed for larger corporations, were excessively intricate for their needs.

Cost-Effective Solutions

Our cloud-based application eliminates the financial burden usually associated with payment services. This makes it easier for startups to focus on what really matters: growing their business.

Secure and Reliable

Security is non-negotiable. Leveraging Penny's expertise in card payments and financial security, we've implemented state-of-the-art measures to ensure the highest levels of data protection and transactional security.

Real-World Solutions

We've fully committed to developing the quickest and most straightforward card issuing tools for developers, enabling them to generate virtual payment cards programmatically and oversee their transactions with ease.

Our People

Meet the Leadership team

Tony Ferguson
CEO - Founder

Tony is a fourth-generation entrepreneur and has over 25 years of experience in the finance, software, and payments industries. He is passionate about building innovative products and solutions that make it easier and more efficient for people to pay and be paid. Prior to Penny, Tony founded EML Payments (ASX EML) in 2001, the first and largest prepaid payment processor in Australia.

Craig Waterhouse

Technical project manager and information security specialist with 20+ years of experience leading and managing complex IT projects across people, processes, and technologies, including PCI compliance. Expertise in project delivery, cloud infrastructure, information security domains, standards alignment, and regulatory compliance. Proven track record of success in delivering projects on time, within budget, and to the highest quality standards.