Penny Inc was co-founded by Tony Ferguson, a card payments expert in the financial sector and John Battley, the owner of one of Australia’s largest independent travel management companies.
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Having both worked in enterprise level programs they identified a distinct lack of suitably priced payment services for small to medium sized businesses. Penny Inc was created to fill this void, and to satisfy the neglected Small to Medium Business (SMB) segment with a simple to use, efficient, and free cloud-based application.
